There's more than one way of creating wealth via the Web. Tim has signed up with a company who will pay him a rather over-generous commission for attracting visitors to their site. Decent of them, but it won't last for ever. I'm presuming the company isn't run by a personal friend of his.
See his post for full details. Tell all your friends ! I think I'll post this over at Urban75, where the massed anti-capitalists may be up for it.
Occasionally it does happen that a company misjudges its promotional spend. The most recent example I can think of was the Hoover 'Free Flights' disaster, in which a bright wheeze (two free flights for every appliance sold) to clear an overproduction backlog proved too popular and ended up costing them £48 million.
8 hours ago