This MessageSpace ad at Guido's (sign up for Tory Conference text updates) shows the Tories reaching out to the all-important young swinger demographic.
Vaguely related to Allison Pearson's lament for what's happened to the 'saucy' card. And the readers - or a hefty percentage of them - I'd say more than half - tell her to 'lighten up'. This is the Mail, remember - supposed repository of Middle British virtues. We're doomed.
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