The pair found that those in their study who bought green products appeared less willing to share with others a set amount of money than those who bought conventional products. When the green consumers were given the chance to boost their money by cheating on a computer game and then given the opportunity to lie about it – in other words, steal – they did, while the conventional consumers did not. Later, in an honour system in which participants were asked to take money from an envelope to pay themselves their spoils, the greens were six times more likely to steal than the conventionals.
File this finding along with the news that liberals are more racist than conservatives.
1 comment:
I suggest that what we are seeing is a kind of psychodrama. It's more important to be seen to be good than to actually be good.
Overt displays of greenery win credit with peers. You don't buy carbon credits to save the world - if that was your objective you wouldn't fly. No you buy them to feel good about yourself.
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