Came downstairs to find my eldest watching my bete noire (one of them, anyway - I've a whole menagerie of them) Gordon f****** Ramsay presenting something on Channel Four called Cookalong with special guest Chris Moyles (down the path, cage three on the right).
As I passed hastily through the room I thought his manic "well, that's done and now we have" style seemed familiar, and realised it's the persona of every Saturday morning kids TV presenter since Tiswas. I suppose this is what all the TV generations weaned on them ever since have grown to expect. Kids TV for adults.
You can see the same thing on BBC's Ski Sunday. It was always going to have to take in boarding as it became the snowsport of youth choice, but the revamp a few years back also chose to feature a fair chunk of apres-ski, totty-heavy party footage which has stayed ever since, at the expense of more snowsport coverage.
Was the thinking that the youth demographic wouldn't watch board action unless accompanied by lashings of hip background ? Or has the boarding coverage on satellite already set the standard which the Beeb are following ? I suspect the latter. If motor sports had started out on satellite I imagine the pit babes and parties would now be part of ITVs coverage.
(a confession - I bought a board last year and to my horror discovered that I'm overweight and unfit enough to have had to take the board off in order to stand up after falling over - something you do a lot when you're learning)