JWT is encouraging clients, including Unilever, Nestlé, HSBC, Esteé Lauder and Johnson & Johnson, to develop strategies to reach them ...
For its study, JWT carried out interviews with 350 Muslims and consulted a panel of Muslim professionals in law, business and the media. It published a separate survey of Muslims in the United States last month. Although British Muslims have diverse backgrounds, as consumers they are unified in three areas, Ms Salzman said. They want halal food, and increasingly, cosmetics; Sharia financial products – because the Koran bans payment of interest; and modest clothing.
Islamic banking is making headway in Britain, with HSBC and Lloyds TSB offering Sharia-compliant mortgages and accounts, but Ms Salzman believes that there are big opportunities for clothing retailers.
Money knows no bar of colour, class or creed.
34 per cent of Muslims were aged under 16 in 2001, against 25 per cent of Sikhs, 21 per cent of Hindus and 18 per cent of Christians.
I have often said that children are our future. Looks like the money people agree.
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